Course Outline

All About Facebook & Ads 1.0

Tutorial 1.0A

• How to create landing pages and online forms
• How to use Keyword planner to know trending and high ranking keywords to use in your content.
• Using Google My Business Listing to be found online (SEO- Search Engine Optimization)

Tutorial 1.0B

• Creating/Setting up a Facebook account
• Facebook Two factor authentication (against hacking)
• Creating & optimizing your Facebook Page (logo, cover photo, posts, contact)

Tutorial 1.0C

• Setting up your facebook shop (create, add products & checkout)
• Creating a Facebook Event (alt. Eventbrite)
• Setting up a Facebook Live Video (Engage people with questions to comment for increased organic search result & using it for online training or fun)
• Creating facebook Group (Types, Monetization, Restrictions & adverts)
• Facebook Jobs (Create and apply for job vacancies for your business)
• Facebook Fundraiser (for fundraising community projects)

Tutorial 1.0D- Facebook Ads

• Creating and running Facebook ads
• The Facebook Business Manager
• Creating & linking your ad account
• Funding your ad account
• Adding Users to your ad account
• Ad Sets
• Campaigns
• Ad
• How to target and who to target
• Audience Targeting & Placement
• Creatives dimensions-Graphics & Video
• A/B Tests
• Delivery Optimization
• Integrating Facebook Pixel to your website for retargeting
• Facebook Policy & Review
• Monitoring your ads
• Editing your A/B Tests

All About Facebook & Ads Course 1.1- (Email & Social Media Content Marketing)

Tutorial 1.1

• .Lead Generation (Who is a lead & what is lead generation?)
• How and where to get customer details
• How to use emails to reach, retarget your customers
• What is a CRM software?
• Zoho CRM software and how to use a part of it for email & social media marketing
• .Steps in Lead Generation
• Signing up on MailChimp & Zoho Campaigns
• Using Zoho Campaigns and MailChimp
• Creating an email campaign
• Automating & scheduling your camapaign
• Integrating your forms/landing pages with automated emails
• Social Media Marketing
• How to use Zoho Social for Social Media Marketing
• Creating a social media campaign
• Event Planning & Management using Eventbrite
• How to create a Paypal business account that can send and receive payments across the globe
• Coinsbit Affiliate marketing (Sign up with the link to get $300 USD)
• Canva for graphics (Sign up to start designing like a Pro)
• Siteground Website Hosting Affilitate (Get as much as $50/sale per month)

All About Facebook & Ads Course 1.2- (Video & Picture Graphics Content Marketing)

Tutorial 1.2A

• Content Marketing
• Types of Content (Posts, Video, Oral and graphics)
• Graphics design with Canva
• Logo Design
• Branding
• How to create, edit & style an image or graphics for marketing

Tutorial 1.2B

• Video Content Marketing with renderforest
• Types and examples of video content marketing
• How to create and use slideshows, 3D, explainer & whiteboard animations to boost sales
• Best Website Hosting Companies & Affiliates programs that can make you money