How to create and use facebook ads, your facebook & gmail account features, email & social media content marketing and video & graphics content marketing to promote your business in a way that drives sales and multiplies your profit exponentially

Course Outline

1. All About Facebook & Ads Course 1.0

Tutorial 1.0A

• How to create landing pages and online forms
• How to use Keyword planner to know trending and high ranking keywords to use in your content.
• Using Google My Business Listing to be found online (SEO- Search Engine Optimization)

Tutorial 1.0B

• Creating/Setting up a Facebook account
• Facebook Two factor authentication (against hacking)
• Creating & optimizing your Facebook Page (logo, cover photo, posts, contact)

Tutorial 1.0C

• Setting up your facebook shop (create, add products & checkout)
• Creating a Facebook Event (alt. Eventbrite)
• Setting up a Facebook Live Video (Engage people with questions to comment for increased organic search result & using it for online training or fun)
• Creating facebook Group (Types, Monetization, Restrictions & adverts)
• Facebook Jobs (Create and apply for job vacancies for your business)
• Facebook Fundraiser (for fundraising community projects)

Tutorial 1.0D- Facebook Ads

• Creating and running Facebook ads
• The Facebook Business Manager
• Creating & linking your ad account
• Funding your ad account
• Adding Users to your ad account
• Ad Sets
• Campaigns
• Ad
• How to target and who to target
• Audience Targeting & Placement
• Creatives dimensions-Graphics & Video
• A/B Tests
• Delivery Optimization
• Integrating Facebook Pixel to your website for retargeting
• Facebook Policy & Review
• Monitoring your ads
• Editing your A/B Tests